Indoor-farming startup plots expansion in Mass., seeks $10M investment

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Jul 6, 2016, 2:02pm EDT For a few weeks during the frigid winter of 2015, otherwise known to Bostonians as the infamous “Snowmageddon,” Sonia Lo stood at a supermarket handing out samples of leafy greens. Customers with snow-crusted boots and ski jackets marveled when Lo told them the lettuces had been harvested within the past few hours in the town of Millis in the MetroWest suburbs. Since then, Lo has seen increased demand for heirloom lettuce, arugula, spinach and herbs that can be grown without soil, indoors, at any time of year using the method of hydroponics.

Roche Bros. is teaming up with PureGenius Foods.

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PureGenius is a brand name for a company called CropOne Holdings, which has set up a “box farm” in a Millis warehouse. Inside the warehouse are 40-foot-long shipping containers that have been refurbished to grow hydroponic lettuce in all seasons, says Alexander Eriksen, CropOne’s chief commercial officer.