Crop One Holding: “Growing More, Using Less” Through Indoor Vertical Farming
Excerpt from Article:
FT: In one of your interviews, you have mentioned that COH products are “Beyond Organic.” Could you explain this label?
SL: Organic produce that is field-grown may not use pesticides but it is allowed to be grown with herbicides and can also be grown with fertilizer that is full of pathogens. Organic also generally uses soil—which may harbor pests and transmit pathogens. Our products are grown in the cleanest, most precise environment as possible and does not use soil. Many people prefer organic produce because of the perception that is clean and healthier but organic produce, for example, is often not recommended for people with compromised immune systems because it’s not as clean as conventionally grown.
Our product is ‘Beyond Organic’ in that it is extremely fresh (and by implication, very healthy because phytonutrients in produce start to decay upon harvest—we offer our produce within 24 hours of harvest; most produce is served within 7 to 17 days of harvest across the U.S.) and clean, without the use of chemical controls. We are also unique in being kosher certified as a vertical farmer—this means that we are insect free—and very clean.