The vertical farm’s entire product line, while always free of genetically modified organisms, is now Non-GMO Project verified. The Non-GMO Project supports providing consumers with clearly labeled non-GMO food and products, and is North America’s only independent verification for products made according to best practices for GMO avoidance.
Jul 6, 2016, 2:02pm EDT For a few weeks during the frigid winter of 2015, otherwise known to Bostonians as the infamous “Snowmageddon,” Sonia Lo stood at a supermarket handing out samples of leafy greens. Customers with snow-crusted boots and ski jackets marveled when Lo told them the lettuces had been harvested within the past few hours in the town of Millis in the MetroWest suburbs. Since then, Lo has seen increased demand for heirloom lettuce, arugula, spinach and herbs that can be grown without soil, indoors, at any time of year using the method of hydroponics.
PureGenius is a brand name for a company called CropOne Holdings, which has set up a “box farm” in a Millis warehouse. Inside the warehouse are 40-foot-long shipping containers that have been refurbished to grow hydroponic lettuce in all seasons, says Alexander Eriksen, CropOne’s chief commercial officer.